Robert F. DiRomualdo, Director at Ulta Beauty, Inc. (ULTA), sold 6,196 shares at $337.12 ($2.1M) on 2019-03-20, disclosed to the SEC on 2019-03-22.
Seasonal sale ($2.1M) by Director — this insider has traded ULTA in March in at least three consecutive prior years. Pattern-driven, low signal.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $337.12 | 3,098 | $1.0M | 50.0% |
| 2 | $337.12 | 3,098 | $1.0M | 50.0% |
| Total | $337.12 avg | 6,196 | $2.1M | 100% |
| Filing → |
| ULTA | SELL | 2017-06-05 | $6.2M | — | Filing → |
| ULTA | SELL | 2017-03-15 | $28.5M | — | Filing → |
| ULTA | SELL | 2016-09-01 | $5.1M | — | Filing → |