Patrick Odea, President and CEO at PEETS COFFEE & TEA INC (PEET), sold 15,173 shares at $39.00 ($592K) on 2010-11-15, disclosed to the SEC on 2010-11-16.
Scheduled sale ($592k) by President and CEO under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $39.03 | 14,973 | $584K | 98.7% |
| 2 | $39.00 | 200 | $8K | 1.3% |
| Total | $39.03 avg | 15,173 | $592K | 100% |
| Filing → |
| PEET | SELL | 2011-11-08 | $6.9M | — | Filing → |
| PEET | SELL | 2011-09-08 | $2.2M | — | Filing → |
| PEET | SELL | 2011-03-02 | $2.1M | — | Filing → |