Donna Berlinski, VP, Controller at Sprouts Farmers Market, Inc. (SFM), sold 41,684 shares at $29.50 ($1.2M) on 2014-10-21, disclosed to the SEC on 2014-10-23.
Scheduled sale ($1.2M) by VP, Controller under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Nothing distinguishes this filing.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $29.50 | 14,742 | $435K | 35.2% |
| 2 | $29.75 | 25,667 | $764K | 61.7% |
| 3 | $30.00 | 1,275 | $38K | 3.1% |
| Total | $29.67 avg | 41,684 | $1.2M | 100% |
| Filing → |
| SFM | SELL | 2015-03-06 | $4K | — | Filing → |
| SFM | SELL | 2014-11-14 | $107K | — | Filing → |
| SFM | SELL | 2014-11-06 | $394K | — | Filing → |