Maureen C. Watson, Director at e.l.f. Beauty, Inc. (ELF), sold 15,788 shares at $136.27 ($2.2M) on 2023-09-08, disclosed to the SEC on 2023-09-11.
Seasonal sale ($2.2M) by Director — this insider has traded ELF in September in at least three consecutive prior years. Pattern-driven, low signal.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $136.14 | 3,000 | $408K | 19.0% |
| 2 | $136.14 | 3,000 | $408K | 19.0% |
| 3 | $136.27 | 4,894 | $667K | 31.0% |
| 4 | $136.27 | 4,894 | $667K | 31.0% |
| Total | $136.22 avg | 15,788 | $2.2M | 100% |
| Filing → |
| ELF | SELL | 2025-03-11 | $270K | — | Filing → |
| ELF | SELL | 2024-12-03 | $102K | — | Filing → |
| ELF | SELL | 2024-02-27 | $1.3M | — | Filing → |