James S. Welch Jr., Vice Chairman Strategy and HR at BROWN FORMAN CORP (BFA), sold 9,798 shares at $72.42 ($706K) on 2011-06-17, disclosed to the SEC on 2011-06-20.
Seasonal sale ($706k) by Vice Chairman Strategy and HR — this insider has traded BFA in June in at least three consecutive prior years. Pattern-driven, low signal.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $71.86 | 6,176 | $444K | 62.9% |
| 2 | $72.42 | 3,622 | $262K | 37.1% |
| Total | $72.07 avg | 9,798 | $706K | 100% |
| Filing → |
| BFA | SELL | 2008-06-16 | $309K | — | Filing → |
| BFA | SELL | 2006-09-11 | $181K | — | Filing → |