Scott Bergren, CEO PH and YUM Innov at YUM BRANDS INC (YUM), sold 52,936 shares at $75.08 ($4.0M) on 2013-08-12, disclosed to the SEC on 2013-08-14.
Scheduled sale ($4.0M) by CEO PH and YUM Innov under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $75.00 | 46,346 | $3.5M | 87.5% |
| 2 | $75.08 | 6,590 | $495K | 12.5% |
| Total | $75.01 avg | 52,936 | $4.0M | 100% |
| Filing → |
| YUM | SELL | 2012-11-05 | $2.0M | — | Filing → |
| YUM | SELL | 2012-10-15 | $20K | — | Filing → |
| YUM | SELL | 2012-10-11 | $3.7M | — | Filing → |