Wayne Gorsek, 10% Owner at Vitacost.com, Inc. (VITC), sold 2,350,000 shares at $12.00 ($28.2M) on 2009-09-24, disclosed to the SEC on 2009-09-24.
Open-market sale of $28.2M VITC by 10% Owner. Not flagged as scheduled, tax-driven, or recurring — but no specific bearish signal from our filters. Reasons for insider sales vary widely.
Negative factors outweigh the positive ones.