Co Kroger, 10% Owner at Vitacost.com, Inc. (VITC), bought 34,428,366 shares at $8.00 ($275.4M) on 2014-08-18, disclosed to the SEC on 2014-08-18.
Open-market purchase of $275.4M VITC by 10% Owner. Below the thresholds we flag for high-conviction alerts (no C-suite role, rare reversal, cluster, or A-grade history).
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $8.00 | 3,749,701 | $30.0M | 10.9% |
| 2 | $8.00 | 30,678,665 | $245.4M | 89.1% |
| Total | $8.00 avg | 34,428,366 | $275.4M | 100% |