Douglas R. Conant, President and CEO at CAMPBELL SOUP CO (CPB), sold 398,966 shares at $33.45 ($13.4M) on 2011-05-05, disclosed to the SEC on 2011-05-06.
Scheduled sale ($13.4M) by President and CEO under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $33.77 | 199,483 | $6.7M | 50.2% |
| 2 | $33.45 | 199,483 | $6.7M | 49.8% |
| Total | $33.61 avg | 398,966 | $13.4M | 100% |
| Filing → |
| CPB | SELL | 2011-05-04 | $13.5M | — | Filing → |
| CPB | SELL | 2011-04-13 | $989K | — | Filing → |
| CPB | SELL | 2010-06-03 | $12.0M | — | Filing → |