David N. Ilfeld, Director at Vitacost.com, Inc. (VITC), bought 35,000 shares at $7.30 ($256K) on 2009-11-20, disclosed to the SEC on 2009-11-23.
Open-market purchase of $256k VITC by Director. Below the thresholds we flag for high-conviction alerts (no C-suite role, rare reversal, cluster, or A-grade history).
Nothing distinguishes this filing.