Gary Brownell, Director at PURE BIOSCIENCE (PURE), sold 12,500 shares at $5.52 ($69K) on 2008-02-14, disclosed to the SEC on 2008-02-19.
Scheduled sale ($69k) by Director under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.