Ira Kerker, Chief Executive Officer at Vitacost.com, Inc. (VITC), sold 89,804 shares at $12.00 ($1.1M) on 2009-09-24, disclosed to the SEC on 2009-09-24.
Open-market sale of $1.1M VITC by Chief Executive Officer. Not flagged as scheduled, tax-driven, or recurring — but no specific bearish signal from our filters. Reasons for insider sales vary widely.
Nothing distinguishes this filing.