Douglas E. Kelly, Director, 10% Owner at FAVRILLE INC (FVRL), bought 1,425,856 shares at $5.26 ($7.5M) on 2006-03-07, disclosed to the SEC on 2006-03-09.
Open-market purchase of $7.5M FVRL by Director, 10% Owner. Below the thresholds we flag for high-conviction alerts (no C-suite role, rare reversal, cluster, or A-grade history).
Negative factors outweigh the positive ones.