Donna Berlinski, Controller at Sprouts Farmers Market, Inc. (SFM), sold 1,747 shares at $29.50 ($52K) on 2014-10-15, disclosed to the SEC on 2014-10-17.
Scheduled sale ($52k) by Controller under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $29.50 | 1,300 | $38K | 74.4% |
| 2 | $29.51 | 447 | $13K | 25.6% |
| Total | $29.50 avg | 1,747 | $52K | 100% |
| Filing → |
| SFM | SELL | 2015-03-06 | $4K | — | Filing → |
| SFM | SELL | 2014-11-14 | $107K | — | Filing → |
| SFM | SELL | 2014-11-06 | $394K | — | Filing → |