Jeffrey E. Williams, COO at Apple Inc. (AAPL), sold 110,028 shares at $223.48 ($24.6M) on 2025-04-02, disclosed to the SEC on 2025-04-03.
Scheduled sale ($24.6M) by COO under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $223.19 | 39,042 | $8.7M | 35.4% |
| 2 | $223.48 | 15,721 | $3.5M | 14.3% |
| 3 | $223.48 | 15,721 | $3.5M | 14.3% |
| 4 | $224.34 | 17,292 | $3.9M | 15.8% |
| 5 | $224.34 | 17,292 | $3.9M | 15.8% |
| 6 | $225.03 | 2,480 |
| $558K |
| 2.3% |
| 7 | $225.03 | 2,480 | $558K | 2.3% |
| Total | $223.72 avg | 110,028 | $24.6M | 100% |
| Filing → |
| AAPL | SELL | 2024-04-15 | $20.4M | — | Filing → |
| AAPL | SELL | 2023-10-10 | $12.4M | — | Filing → |
| AAPL | SELL | 2023-04-04 | $25.9M | — | Filing → |