Barbara Bradley Baekgaard Family Foundation, Insider at Vera Bradley, Inc. (VRA), sold 26,426 shares at $10.61 ($284K) on 2019-10-22, disclosed to the SEC on 2019-10-23.
Scheduled sale ($284k) by Insider under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $10.91 | 6,088 | $66K | 23.4% |
| 2 | $10.91 | 6,088 | $66K | 23.4% |
| 3 | $10.61 | 7,125 | $76K | 26.6% |
| 4 | $10.61 | 7,125 | $76K | 26.6% |
| Total | $10.75 avg | 26,426 | $284K | 100% |
| Filing → |
| VRA | SELL | 2019-08-16 | $24K | — | Filing → |
| VRA | SELL | 2019-07-25 | $200K | — | Filing → |
| VRA | SELL | 2019-06-14 | $218K | — | Filing → |