Flora Daniel E. Della, SVP, Chief Accounting Officer at ReachLocal Inc (RLOC), sold 5,600 shares at $3.73 ($21K) on 2014-11-11, disclosed to the SEC on 2014-11-12.
Scheduled sale ($21k) by SVP, Chief Accounting Officer under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Nothing distinguishes this filing.
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