Allen Josephs, Director at Vitacost.com, Inc. (VITC), sold 329,234 shares at $12.00 ($4.0M) on 2009-09-24, disclosed to the SEC on 2009-09-24.
Open-market sale of $4.0M VITC by Director. Not flagged as scheduled, tax-driven, or recurring — but no specific bearish signal from our filters. Reasons for insider sales vary widely.
Nothing distinguishes this filing.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $12.00 | 129,234 | $1.6M | 39.3% |
| 2 | $12.00 | 200,000 | $2.4M | 60.7% |
| Total | $12.00 avg | 329,234 | $4.0M | 100% |