Prentice Capital Management, LP, 10% Owner at BLUEFLY INC (BFLY), sold 3,371,959 shares at $0.01 ($34K) on 2013-05-23, disclosed to the SEC on 2013-05-29.
Open-market sale of $34k BFLY by 10% Owner. Not flagged as scheduled, tax-driven, or recurring — but no specific bearish signal from our filters. Reasons for insider sales vary widely.
Negative factors outweigh the positive ones.
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