Patrick W. Rose, Director at DineEquity, Inc (DIN), sold 3,000 shares at $93.01 ($279K) on 2016-03-02, disclosed to the SEC on 2016-03-03.
Seasonal sale ($279k) by Director — this insider has traded DIN in March in at least three consecutive prior years. Pattern-driven, low signal.
Negative factors outweigh the positive ones.
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