Robert G. Trapp, Director at Vitacost.com, Inc. (VITC), sold 132,164 shares at $12.00 ($1.6M) on 2009-09-24, disclosed to the SEC on 2009-09-24.
Open-market sale of $1.6M VITC by Director. Not flagged as scheduled, tax-driven, or recurring — but no specific bearish signal from our filters. Reasons for insider sales vary widely.
Nothing distinguishes this filing.