Scott Davis, SVP, Chief Concept Officer at PANERA BREAD CO (PNRA), sold 2,811 shares at $75.00 ($209K) on 2010-03-05, disclosed to the SEC on 2010-03-09.
Scheduled sale ($209k) by SVP, Chief Concept Officer under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Nothing distinguishes this filing.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $74.21 | 1,811 | $134K | 64.2% |
| 2 | $75.00 | 1,000 | $75K | 35.8% |
| Total | $74.51 avg | 2,811 | $209K | 100% |
| Filing → |
| PNRA | SELL | 2012-08-07 | $105K | — | Filing → |
| PNRA | SELL | 2012-05-04 | $400K | — | Filing → |
| PNRA | SELL | 2011-11-02 | $464K | — | Filing → |