Sonya Lambert, Vice President Marketing at Vitacost.com, Inc. (VITC), sold 34,194 shares at $12.00 ($410K) on 2009-09-24, disclosed to the SEC on 2009-09-24.
Open-market sale of $410k VITC by Vice President Marketing. Not flagged as scheduled, tax-driven, or recurring — but no specific bearish signal from our filters. Reasons for insider sales vary widely.
Something here stands out, but not much.